Mom Petitions Girl Scouts to Drop Nestle Partnership

As Monica Serratos walked through the supermarket with her two young daughters, one particular of them pointed to a drink bottle featuring the Female Scouts symbol together with a common brown rabbit.

“They were like, ‘Oh Mom, can we get one?'” Serratos mentioned.

It was one of the restricted-edition, Girl-Scout-cookie-flavored beverages from Nestle Nesquik, she explained.

Equally Serratos’ daughters — very first and third graders — are Female Scouts, but when she noticed diet details for the Nesquik cookie beverages, she was stunned to uncover that they contained 48 grams of sugar per bottle. The bottle contains two servings, but even then, a serving has far more than 2 times the volume of sugar young children are supposed to take in in a total working day, according to suggestions from the American Heart Affiliation .

Obtaining lately taught her daughters’ Woman Scout troops about the hidden sugar in their juices and sodas, Serratos showed her daughters the label.

“Their faces practically dropped,” mentioned Serratos, a California mother of 4 and a previous bakery proprietor.

Serratos mentioned she thinks the Woman Scouts should be helping to encourage healthy practices, not advertising and marketing sugary drinks to youngsters. So she started out a petition on to persuade Lady Scouts to conclude the partnership.

In response, a Nestle spokesperson instructed ABC Information. “Nesquik has a constrained licensing partnership with Woman Scouts Usa. It borrows the exciting and flavor equity of Lady Scout cookies and applies it to a fourteen oz. prepared-to-drink bundle made with the grownup customer in mind.”

But Serratos will not consider the beverages are for adults.

“It really is not currently being promoted towards grown ups,” she explained. “We are not intrigued in this tiny brown bunny on the bottle.”

Serratos said she loves the constructive items the Lady Scouts symbolize, which is why she enrolled her daughters and leads two troops, but she thinks the organization falls short when it comes to sugary meals and drinks. Even cookie and sweet revenue are factors she’d like to steer absent from.

She’s not alone. Much more than 6,000 individuals have signed her petition.

Dr. Deborah Cohen, a senior normal scientist at RAND and writer of “A Large Body fat Disaster: The Concealed Influences Behind the Being overweight Epidemic — and How We Can Stop It,” said food marketing trains buyers — grown ups, as effectively as youngsters — to want objects that are undesirable for them by obtaining approaches to affiliate the meals with good inner thoughts.

“The purpose we have weight problems is because we’ve authorized our country to turn out to be a foodstuff swamp,” Cohen said. “It truly is essentially producing people like Pavlov’s puppy. That is why these partnerships are so insidious.”

In accordance to the Centers for Disease Management and Prevention , childhood weight problems has a lot more than doubled in the last thirty several years. A single in a few youngsters and adolescents is now obese or overweight, according to the CDC.

Female Scouts of the United states did not reply to recurring requests for comment via e-mail, telephone and social media. However, in accordance to the organization’s internet site, itconsiders its cookies a “snack or particular deal with” meant to be loved in moderation. In 2011, Lady Scouts introduced an being overweight-combating partnership with the Healthy Weight Dedication Foundation called “Jointly Counts.”

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